IBP Insights Rob Finlayson IBP Insights Rob Finlayson

Blog #29: The Cows Don’t Care About Your Forecast

In some cases, there's a step missing from textbook IBP processes.

In dairy, you can't ignore it. The cows produce milk whether you want it or not - three days to decide what it becomes. Fresh milk, cheese, powder, infant formula. Different margins, different shelf lives, different commitments.

What's the quirk in your industry that breaks the standard model?

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